TORQ Packaging Catalogue
- Cliente TORQ Packaging
Our Task
TorQ is an Italian company working in the industrial packaging sector, specialized in the production of filling and capping machines. For them, we created a company catalog, starting from the design of a new well-organized and appealing layout, providing a clear and comprehensive overview of the products and services offered by the company.
The client's request was to give a new image to the product catalog in view of an important exhibition event, where the printed material would be distributed to customers and visitors. Therefore, a rebranding of the graphic style was necessary to present the company at its best.
New catalog
Typography selection
Illustrations
Photo retouching
Our Way
We therefore created new graphics for the TorQ catalog, giving the company a fresher and more modern face. We built its visual style based on the client's website, thus maintaining the essential consistency in the coordinated image of any brand.
In TorQ's case, the most characteristic graphic elements are the dark red and soft gray backgrounds, which are the brand's colors, the use of solid and squared sans-serif fonts, a reference to the industrial sector and steel structures, and the use of photographic images.