Exedra event branding
- Cliente Spazio Te
Our Task
Exedra wasn't meant to be just another aperitif event, both from an organizational and communication perspective.
Exedra was intended to be a place where you could meet local excellence and get to know new people, but not only that. Show cooking, flair bartending, DJ sets, and many other "events" to be contextualized in a unique setting like the exedra of Palazzo Te.
Our goal was therefore to make everything coherent and unique at the same time, through our style which is... let's say, not very institutional.
Our Way
So where did we start from? We focused on the etymology of the name itself, which we reinterpreted in a contemporary way, creating a three-part slogan that tells the essence of the event: Meet; Know; Connect.
Our creative approach:
We built a contemporary, almost futuristic visual identity, unprecedented in the Mantuan landscape
The "X" became the beating heart of the brand, a symbol of connection and meeting, so much so that it became central in both the coordinated image and the slogan:
Exedra, an event X meet X know X connect
Their results
The result? Exedra, a project that allowed us to create something fresh and new, especially for Mantua, and to make our summer Wednesday evenings unique.
