Cleanpack Web Design & Company profile
- Cliente Cleanpack Srl
Our Task
We were asked to prepare Cleanpack for the IPACK-IMA 2022 trade show. This included 3 main tasks:
Organization of the company profile
Website restyling
Photo shooting at the trade show
Our Way
Website
We created the site in WordPress, the most convenient and user-friendly CMS there is, because the client needed to upload bottling videos to the site - in the video gallery section. The website structure was designed to ensure a pleasant user experience, but above all, we designed a product-centric structure, meaning a structure that can guide the user towards the product they need or want to learn more about.
Company profile
As we know, the company profile is a fundamental element for offline marketing, especially when participating in trade shows like IPACK-IMA. The company profile we designed for Cleanpack is one you don't often see; what characterizes it is the choice not to give it an industrial tone. Or rather, we decided to use rounded lines, icons illustrated from scratch, and fonts that went beyond the classic industrial company profile.
Shooting
For the shooting, we decided to range from close-ups of packaging details to entire filling machines. We used the photos on the website.