Eurogreen Srl Rebranding
- Cliente Eurogreen Srl
Our Task
We were asked for a rebranding, that is, the restyling of their brand identity. The goal then was to give a new image to the Eurogreen Lab Srl brand, so that it represents the company's professionalism, in an unconventional way.
The challenge was to create an eye-catching and elegant communication for an area related to what commonly creates revulsion, namely pest organisms, through illustration. Want to better understand what rebranding means? Read our article on Airbnb rebranding here.
New logo
Choice of typography
Illustrations
Pest in food catalogs
Brochures
Our Way
Eurogreen's logo consists of logotype, tagline and pictogram. The lines are simple, essential, immediately communicating cleanliness and rigor.
The specially created font has a strict geometry, so that a balance is perceived that translates the company's own values of precision and care. The curvature of the letter “N” traces the shape of the pictogram, creating continuity in the composition.
The pictogram very simply and cleanly represents one of the animals most commonly associated with pest control, the German cockroach.
Their results
