RGB Bamboo Catalogue
- Cliente RGB Bamboo
Our Task
RGB is a company working in the field of selling household products, florist accessories and gardening. We were asked to create a product catalog for the agriculture, vegetable and garden sectors, deviating, however, from the classic institutional layout of image list with descriptions: in fact, the client wanted the layout treatment to be more like that of a gardening magazine.
New catalog
Choice of typography
Illustrations
Choice of layout
Our Way
Therefore, we designed a customized, dynamic and modern graphic, designed to enhance the photographic images, particularly those set outdoors in gardens, where the presence of greenery and foliage embellished the pages.
The main challenge was to maintain a layout for each page that would best suit the presentation of the specific product, creating a balanced and clear composition, making isolated product photos, descriptive tables, and photos of environments coexist, thus achieving a unique and innovative design. Always in RGB style.
Their results
It was thus possible to avoid a schematic and repetitive succession of products that would have characterized a regular institutional catalog, thanks to a different arrangement of elements for each page, but always orderly and coherent in respect of visual identity and typographic cage. Particularly noteworthy are then the creation of the chapter index, structured in magazine style, and the chapter introduction graphics, designed ad hoc: in the latter, a creative collage was made between the background photograph and the typography, playing with the alternating overlap between the elements of the photo and the letters that made up the section title.
